MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ONGOING COMPETITION

Linear TV networks have long been recognized as traditional television formats, relying on regularly timed shows via public channels. In contrast, OTT platforms operate on viewer-driven consumption, with global streaming giants, Disney+, and Apple TV+ serving as dominant forces. As viewer preferences shift, rivalry between conventional TV networks